As word spread locally, homeowners started tagging friends, leaving comments, and requesting quotes from the videos. A small roofing company I used to work for began posting brief videos of their employees at work; it was simple, yet it showed genuine craftsmanship. Platforms like Facebook and Instagram allow contractors to showcase completed projects, share customer testimonials, and even post time-lapse videos of installations. Being visible when people aren't necessarily considering their roof yet is more important than making a direct sale.

For roofers, social media might not seem like the most obvious channel, but it's a very powerful tool for maintaining brand awareness and brand recognition. Contractors can display finished projects, post client endorsements, and even upload time-lapse videos of installations on social media sites like Facebook and Instagram. I've seen companies boost repeat business by just sending a yearly message reminding homeowners to check for storm damage.

One contractor I know had a referral program in place where each new client they referred would receive a small gift card. Encouraging customers to share their experiences can make a real difference. Despite being simple, it was successful because people value recognition. Sending seasonal maintenance reminders, inspection offers before winter, or simple thank-you notes keeps your name fresh in customers' minds. However, that doesn't mean that things are easy.

Because you can choose from dozens of different inbound marketing strategies and dozens of other local marketing initiatives. Everywhere is a good place for a roofing contractor to start. You can increase sales and draw in new clients by advertising roofing specials. Additionally, social media is a great way to promote new goods or services you are providing at a lower cost than you would with traditional advertising techniques. Advertise roofing deals both online and off.

You can encourage customers to buy by giving them discounts, freebies, or gift cards. Make sure you've provided relevant information about your business. A free tool for managing your company listings online is Google Business Profile. To do that, you will need to use Google Business Profile (formerly called Google My Business). Verify that the information you have provided about your company is pertinent. Making sure local seo services for roofing companies customers can find your website by giving them pertinent information about your company is one of the first things you need to do.

Each referral earned them a 100credit,andwegained. Once, after we fixed their leaky roof, a client recommended us to three neighbors. They received 100 credits for each referral and were reimbursed. Maintaining consistency will help make sure that your message is seen and acted upon by your customers. Use social media for brand awareness.